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BRAND REFRESH

Sometimes brands can benefit from some external guidance and evaluation at the point of brand refresh. This may be to help remember the reason for being, reflect on vision and values, consolidate and verbalise these elements, or to update the core message​ and visual identity.

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  • Visual Brand Refresh

    • Review and reproduction of existing asset

    • Creative direction of design

    • New brand asset creation - logo/brand guidelines

    • Rollout of new brand visuals

  • External & Internal Brand Guidelines & Values

    • External Business assessment

    • Internal One to one / workshops

    • Collaborative recreation of vision & values

  • Market Research & Evaluation

    • Brand positioning

    • Recommendations / Consultancy

       

       

       

       

       

       

       

       

       

       

© 2016 by Alexandra Lea. aelea.london.
 
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