Creative direction and account management for the website of a new brand launching in the UK from Dubai. The brief was to create a simple to use, easily navigatable website on a fairly simple framework, but create something different and exciting, which would encapsulate the exploratory brand story and the sense of fun within its core identity. Working on behalf of SCK Webworks to manage the process, I came up with the idea for a multi-layered visual design. This facilitates what appears to be a complex system of animation but remains simple,  user friendly  and - cost effective.